Good Read: Drake Morton
Tuning In To Media-savvy Girls:
10 Things To Know
By Denise Restauri Thursday, Jan. 26, 2012
1. This is the time of the girl – we’ve seen it coming, and it’s here. Global organizations focusing on girl “upliftment,” serving future family “upliftment” is working. There are now more girls in U.S. universities than boys.
2. Address the “missing in media” puzzle. Geena Davis Institute on Gender Media:
Myth: Gender imbalance issues have gotten better. Fact: Statistically, there has been little forward movement for girls in media for six decades.
3. Youngster media queens are naturally on the rise. “It wouldn’t be fair for all the girls to buy princess and all the boys to buys superheroes cause… [some] girls want superheroes.” Check out 4-year old Riley on Marketing.
4. Know it and show it: Girls are into what they are into. They are a self-feeding society. Businesses that are on the outside need to get inside.
5. Sharers, creators and carers. They’ll share the “wow” stuff, and if such stuff isn’t out there, they’ll create it.
6. Real, extreme, & fantasy. Girls want to know about real girls doing real things (changing the world), and they want fantasy and extreme. They want it all.
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