In its fourth annual survey, GiftBasketsDeluxe.com finds that 60% of holiday gift baskets were sent using the term “holidays” on the gift card as opposed to “Christmas.” The company says it’s a “stark reversal” of the previous three-year trend. The percentage preferring “holidays” was:

 

In 2004, 58%

 

In 2005, 43%

 

In 2006, 27%

 

In 2007, 60%

 

“The most surprising element of this test is the huge swing from last year,” says Don Crowther, president of GiftBasketsDeluxe.com. “For something to more than double in one year indicates that a major factor has changed.

 

 

“Perhaps it is because of the election season (note that the previous high was in 2004, a national election year), or perhaps it is due to the increasing sensitivity to other cultures and their holiday celebrations.”   

 

 

 

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