10 Things You Need to Know About Social Networking

 by Liz Tascio, December 2007 issue

Next year $1.38 billion is expected to be spent on ads on social networks - here’s the bang for the buck and the pitfalls, Harry

 

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HD DVD Fallout Could Create Marketing Nightmare

by Laurie Sullivan, Tuesday, Jan 8, 2008 5:00 AM ETRon Cameron, training manager at Panasonic, says that the players with recorders selling in Japan today will move into the U.S. market in 2009. “Consumers are building an incredible library of movies, and when Blu-ray recorders come to the United States, those who bought HD DVD players will want to know why the sales person didn’t tell them.” (more…)

Is it Up or Down?

Drake Morton Shares What’s Taking Place Today Withing the Music Industry

Friday, January 4, 2008 by Wendy Davis
Drake,

As sales of music albums plummet, the industry seems to realize it needs to rethink its strategy.

Consider, Sony BMG will start selling DRM-free tracks on Amazon, where it will join the other three major labels in offering music without software that aims to limit people’s ability to make copies of the tracks, according to Business Week.

Separately, Radiohead this week also changed its policy with respect to digital sales. The group has decided to sell “In Rainbows” on iTunes, where consumers can purchase single tracks, marking a reversal of its previous stance that its albums should only be sold in their entirety.
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Taking Consumer-Centricity To The Next Level

by Phil Leggiere , Wednesday, January 2, 2008

WE’VE COME A PRETTY LONG way in 40 years from “the medium is the message,” the mantra of the modern mass market, to the consumer is the message. Or so it often seems. A huge gap remains, however, between recognizing the need to customize both medium and message for each consumer and actually doing so, as Brian Deegan, CEO of Knotice, explains below. Successfully bridging that gap, he predicts, will differentiate the winners from the also-rans in behavioral marketing in 2008.

Behavioral Insider: What’s been the biggest missed opportunity over the past year as far as optimizing the potential of targeting more fully?

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Search Focus: Once Was Lost

If Search is an Afterthought,
Your Site Will Never be Found

It would seem to be the perfect pairing: Web design and development join forces to work harmoniously with search to design a holistic, customized user experience. But oftentimes, search is an afterthought and efficiencies are lost because of poor planning.
With few (and well-compensated) exceptions, Web designers, copywriters and developers typically aren’t trained in the art of Search Engine Optimization (SEO).
This becomes a significant challenge when you want a bleeding-edge Flash Web site to appear high in natural search results, when paid search demands relevant landing pages, and when your company’s goal is to increase qualified leads and/or improve sales efficiently. (more…)