Good Read: Drake Morton

The Widget Box

by Steve Smith , Tuesday, June 3, 2008

YOUR PHONE IS SCREWED UP,” my daughter announces as she hands it back to me in disgust. “You wrecked it.”

Actually, all I did was customize the phone by pushing all of those iPhone and Web app icons around to my liking. In the process, I rudely obstructed my daughter’s hijacking of my phone as her back-up device. You see, when her battery dies after hours of texting to the boyfriend, she grabs my phone to continue the exchange of “whassup?” and “I’m bored” messages. My fiancĂ© does the same thing. Whenever we are driving somewhere and I suggest she call someone for us, she asks me for my phone. “Mine is dead — forgot to charge it.”
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You need to understand: Drake Morton

Why Do Marketers Love Waste?

By Joe Marchese

Last week, in “Why Web Sites And Online Marketing Suck,” a conversation was started over the metrics that matter for social media. The more conversations I had about it this week, the more I felt I needed a sanity check. The myth is that the goal of all advertising is to sell product. The truth is that selling product is important, but at what price you can sell your product, and what people will do to get your product over a perfect substitute, is where the real money is.
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