Excellent: Drake Morton
by Loren McDonald , Thursday, September 25, 2008
SOME EMAIL MARKETERS SAY THAT the growth of social media directly challenges email’s supremacy for communication. To me, now is a prime opportunity to expand the subscriber relationship to incorporate community, content sharing, feedback and user-generated content. (more…)
Need to Know: Drake Morton
by Phil Leggiere , Wednesday, September 24, 2008
AS BEHAVIORAL TARGETING HAS MOVED in the past few years from novelty toward necessity, many marketers have come to realize that behavioral technologies, like consumers, are unique, and that one size does not fit all. As Web developers, optimizers and advertisers attempt to apply an ever wider array of behavioral approaches, Elizabeth Apelles, CEO of Greater Than One, an ad agency widely deploying behavioral solutions, explains below, the task of understanding the multi-dimensional impacts of behaviors on results, becomes more and more central. (more…)
by Steve Smith , Friday, September 19, 2008
THE NEW DATA EXCHANGE BLUEKAI launched publicly this week with an unusual value-add for consumers. Anyone can go to the site and check in detail exactly what any BlueKai cookie on your system is tracking about your online travels. In my quick check, a visit to Autobytel.com added a cookie segmenting me as shopper for a car, a sub-compact or sports car — and specifically a Mini. BlueKai’s “Registry” also lets me remove any of those segment indicators from my cookie. And so, as CEO Omar Tawakol tells us here, the company is trying to be all about transparency throughout the value chain. BlueKai launches with veterans of Revenue Science (including Tawakol), Yahoo, and RightMedia at the helm. (more…)
by Gord Hotchkiss , Thursday, September 11, 2008
I’ve talked about how powerful our mental brand beliefs can be, even to the point of altering the physical taste of Coke. But where do these brand beliefs come from? How do they get embedded in the first place?
by Phil Leggiere , Wednesday, September 3, 2008
IN THE ERA OF THE long-tail marketers, content providers and, of course, merchandisers, have come to the realization that deep catalogs are critical to consumer engagement, and with it, winning share of time, share of wallet and share of mind. Customizing and optimizing all that deep content, however, requires building new bridges between IT and marketing, as Mark Wachen, Optimost managing director at Interwoven, explains next. (more…)
According to eROI’s latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices. (more…)
