Something to Take Into Consideration: Drake Morton

New Insights On Time Of Day For Email  

by Morgan Stewart , Wednesday, November 12, 2008

RECENTLY I WORKED ON A research project in collaboration with Ball State University’s Center for Media Design — also known to the MediaPost community for their Notes From the Digital Frontier blog. While the primary focus of the paper was on the media consumption habits of different personas including teens, college students, and established professionals, the paper also highlighted a unique perspective on the age-old question about the “Best Time of Day” to send email.
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From my perspective these are Great Numbers:Drake Morton

10/20 Snapshot of Media Plans & Budgets For 2009

At the “Masters of Marketing” Conference by the Association of National Advertisers recently, 1,200 client-side marketers, media and creative agencies and others, were polled via handheld devices about their marketing mix, budgets, plans, and tactics throughout the event. The results are shown here: (more…)

A Must Read and a Must Understand: Drake Morton

The Sensual Shopper:

Appealing to the Senses Via Email

by Alex Madison and Lisa Harmon , Tuesday, November 11, 2008

Paco Underhill’s ” Why We Buy: The Science of Shopping” explores the behavior of shoppers, revealing concrete research and laying out insightful conclusions about what makes the contemporary consumer tick. In chapter 12, “The Sensual Shopper,” Underhill argues that “…virtually all unplanned purchases — and many planned ones, too — come as a result of the shopper seeing, touching, smelling or tasting something that promises pleasure, if not total fulfillment.

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 A Case Study: Drake Morton

How to Double Renewals with Triggered

Emails and Sales Reps: 6 Steps

SUMMARY: Retaining as many customers as you can is even more imperative in a tough economy. For marketers who license content case by case, even a small boost in renewals can help you weather a slowdown in acquiring new customers.
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Need to Read: Drake Morton

You Will Weather This Storm

by Gerry Bavaro , Monday, November 10, 2008

LAST WEEK I WAS ON a panel at DPAC (the Digital Publisher & Advertiser Conference) moderated by fellow Search Insider Aaron Goldman, of Resolution Media that focused closely on the issue of whether search is indeed “recession-proof.” Here are some observations and advice based on my talk addressing this issue. (more…)

Very Good Read: Drake Morton

10 Strategies For Email Marketing

In A Down Economy

by Stephanie Miller , Friday, November 7, 2008

SMART BUSINESSES KEEP MARKETING in down economies.  Many analysts are already reporting that dollars are shifting to the highly efficient channels like email, still the highest ROI channel and earning $45+ ROI for every dollar invested, according to the DMA (2008).  (more…)

Listen Up: Drake Morton

Six Key Email Marketing Trends

You Cannot Ignore

by Loren McDonald , Thursday, November 6, 2008

ONE OF EMAIL’S STRENGTHS IS how well it continues to adapt to all the shifts and changes that constantly reshape the marketing landscape. However, those adaptations have implications that affect the way you use email to market today and in the near future.

While as many as a dozen trends might affect email marketing today, I find myself discussing the following six key trends most often in my travels and speeches:
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The Importance of Positioning: Drake Morton

Four Ways To Highlight The Value Of

Your Email Program

by Richard Rushing , Monday, November 5, 2008

IN THESE TOUGH ECONOMIC TIMES, with consumer spending dropping and marketers’ budgets being cut, it’s more important than ever to properly position the importance and effectiveness of the email channel within your organization’s overall marketing efforts. Unfortunately, many marketers are still guilty of basing overall email marketing success on simplistic notions related to campaign response rates and the low cost of the channel. While these types of metrics are important, what most marketers still lack are high level, comprehensive success measures and a comprehensive plan for more thoroughly integrating email into the marketing efforts of the organization.

With that in mind, here are a few thoughts on how to help your email program achieve greater prominence and success.

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