Internet Users Spending

Even More Time on Web

JANUARY 16, 2009
US Web population increases online leisure time, but still trails China. Americans are spending more time online, on both a daily and weekly basis. At-home access far outstripped at-work access time in 2008, according to Harris Interactive. Expect both trends to continue in 2009, as a hefty percentage of unemployed people use the Internet to find jobs or additional training or education, and adults who are worried about the economic and international news check in more frequently. (more…)

 Information you should know: Drake Morton

Very Good Read: Drake Morton

The Boldest 2009 Predictions

For Email Marketing

by Elie Ashery , Wednesday, January 14, 2009

Even though the accuracy of annual email marketing conjectures can be debated, almost all have some sort of truth to them.   With that being said, below are my four bold predictions for 2009 prefaced by the fact that I have a short-term 50% accuracy rate and an 80% long-term rate.  So I’m usually right, eventually.

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Excellent Read: Drake Morton

Where Video Ad Creative Needs

To Go In 2009

by Alan Schulman , Tuesday, January 6, 2009

WHILE BOTH ADVERTISERS AND AGENCIES alike are busy obsessing over the right model for playing beyond the banner in social networks like FaceBook, one has to wonder whether or not they’ve simply given up caring about video ad formats.  Last I clicked, they still seem to be content just running cutdowns of :30 TV commercials as awareness toppers to their already shrinking TV budgets.

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Excellent Read: Drake Morton

5 Mobile Search Trends For 2009

by Stephen Burke , Tuesday, January 6, 2009

Trend #1: Content and commerce transaction revenues will continue to dwarf mobile advertising revenue — and will come from more off-portal sources.  According to Jupiter Research and numerous other sources, mobile content transactions generated more than $25 billion in worldwide revenue in 2008 and is projected to exceed $50 billion by 2012-13. Add mobile commerce to the mix (in Japan, M-Commerce grossed $6 billion in 2007, double mobile content sales) and transaction-oriented behavior will top $100 billion in this timeframe. (more…)

If you are a marketer: Drake Morton

Video At Work… On The Desk!

Nielsen Online says with a 96 percent broadband penetration among at-work Web visitors in October, and many employees spending nearly eight hours a day at their computers, workdays are prime time for online video viewing. The recently released report says that 65 percent of online video viewers stream content between 9am - 5pm Monday through Friday, compared to 51 percent of online video viewers who log on between 6am - 8pm on weekends.

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Excellent Read: Drake Morton

Aspirational Behavior

by Phil Leggiere , Wednesday, December 31, 2008

WATCHING A BRAND STRUGGLE TO impose its “relevance” on a community of social media users is often akin to listening to a comic trying to explain his or her joke to an audience that doesn’t (or doesn’t want) to get it. Instead of organic connection and rapport, there’s only a strange disconnect. Truly leveraging the social and communicational power of social media, Jordan English Gross, COO of Saber Seven and co-founder of Dorthy.com, explains below, is less about brands targeting social communities to talk about themselves, and more about learning how consumers pursue their own dreams and aspirations online, and what role brands can play in helping them achieve them. (more…)