Excellent Read: Drake Morton

Building Customer Loyalty - Some Creative Examples

by Whitney Hutchinson , Monday, February 23, 2009

had a birthday last week, and it was a great birthday — with email greetings and Facebook posts galore. I even got a few communications from companies that I do business with. I got a card from my financial planner and my dentist, and coupons for a free dinner from The Keg and a night out at a local casino. All of this made me feel very special and celebrated, while at the same time creating a sense of good will and loyalty to these specific companies.
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 Build It, and They Won’t Come!

It’s been a while! We have been working Full Speed on our newest project http://www.verbaleyes.com

We hope you will join our proactive marketing efforts and bring your clients to the front of the pack with  tactical marketing and advertising video eMail.

A Must Read: Drake Morton

Personalize Ads For Frequent Online Shoppers and

Bigger Spenders

According to the 2008 Personalization Survey from ChoiceStream, 39% of consumers overall are more likely to click on an ad if it is personalized, while that number rises to 58% among those who shop online at least several times a month. The survey finds that the bigger the spender, the greater the interest in personalized ads. Half of those spending more than $250 online over the past six months indicate that they are more willing to click on ads that are personalized. This compares with only 32% of the smallest spenders.

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Excellent: Drake Morton

Deepening The Dialogue

by Phil Leggiere , Wednesday, February 4, 2009

IT TOOK BRANDS A LONG time to acknowledge the existence of consumers as autonomous entities with voices of their own, as opposed to focus group “subjects” filling in the lines of scripts.

Though most brands today have crossed that threshold intellectually, few have actually figured out what to do about it. Those who have are trying to learn how to better monitor what newly empowered consumers are saying about them in blogs and across the Web, and even seeking to get their brand involved in ongoing dialogues. A few in addition to that are attempting to open up new ways in which consumers can not only speak about but TO and WITH the brand, as collaborators.

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Excellent Read: Drake Morton

Hot Fudge on Meatballs!?

New Marketing Trends in Email

by Alex Madison and Lisa Harmon , Tuesday, February 3, 2009

Seth Godin’s book ” Meatball Sundae: Is Your Marketing Out of Sync?” tackles the challenges presented by “New Marketing.” He defines New Marketing as having its basis in “a combination of more than a dozen trends, each of which is changing the way ideas are perceived and spread.” Godin argues that the hasty adoption of newfangled marketing tools by unprepared brands could go as badly as adding whipped cream and hot fudge to a bowl of meatballs — yuck! (more…)