Great SEO Tips: Drake Morton

5 Tips To Improve Ranking and

Increase Traffic

By: Mike Keller

SEO stands for Search Engine Optimization and has been an on and off topic of dialog since the dawn of search engines. More recently, free blogging sites such as Blogger and Word Press have brought website management directly into the hands of people delivering content without any prerequisite knowledge of HTML. While these blogging sites offer easy-to-use and robust services, they often leave something to be desired in terms of SEO, once again bringing the topic to the foreground of discussion. Here are a few simple things you can do to optimize your blog to improve your ranking and increase traffic (more…)

Valuable Information: Drake Morton

PR Outranks Advertising in

Improving Consumer Confidence in Banks

When asked about their banks, insurance companies and investment firms, the study found that 55% of consumers who say they had seen more advertising for their financial institution reported having “complete confidence” in the financial health and soundness of their financial company. Among those who said they had seen less advertising, only 18% had “complete confidence” in their financial company and a significant 45% said they had “little or no confidence” in their company.
The report concludes that this supports the theory that companies that do not advertise are risking widespread public perception that they have failed or are on their way out, at a time when many financial companies are pulling back on their advertising and marketing efforts to cut costs and avoid the appearance of wasteful spending.
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Making Email The Apple Of The Consumer’s Eye

by Ryan Deutsch , Thursday, April 2, 2009

While skipping over commercials last night on the DVR, I found myself stopping at specific Apple commercials — specifically the iPhone Application ads. I couldn’t help but draw the parallel between the ads flying by me on the TV and the myriad of email subject lines I skim each day in my inbox.
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Good Read: Drake Morton

Filtering Out The Noise

by Phil Leggiere , Wednesday, April 1, 2009

Search has often, and deservedly, been praised as the gold standard of online ad efficiency, the central repository of the world’s “database of intentions.” Yet the fact remains that most of the best intention-signaling consumer behavior occurs outside the search context.

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