Need to Read: Drake Morton
by Tod Sacerdoti , Monday, May 11, 2009
Last month my company surveyed 150 video advertising media buyers about their needs, new opportunities and the future of online video advertising. After cutting through buzz-worthy sound bites about pricing (yes, it’s going down) and spending (yes, it’s going up), we found some very interesting topics come up.
(more…)
Led by social media, search and video, the Internet’s share of total ad spend will continue its steady upward trend as global economies emerge from the current recession Given the increased focus on digital marketing by leading packaged goods companies, the Internet’s share of commerce will continue to rise In the age of Twitter, feedback barriers have all but disappeared, creating a near friction-free environment for playing back brand experience, campaign reactions or brand events. Recent public cases show that marketers must be quick to react to these channels of instant feedback 30% of U.S. mobile subscribers recalled seeing some form of advertising while using their mobile phones, up from 18% one year prior
MAY 1, 2009
Online news scores surprisingly high.
People around the world do trust the media, but to varying degrees.
According to TNS, the good news, for Internet content producers, is that people now trust the information they get from online news—roughly to the same degree as news from television and information from friends.
