Great Information: Drake Morton
In October 2009, Eyeblaster reported that creative was the key to more engaging rich media ads. Based on the research firm’s “Online Video Advertising: Doubles Engagement, Boosts ROI” bulletin, video grabs attention and has a lasting impact.
Rich media ads with video had a higher dwell rate than those without, and almost double the dwell time.
Get it right: Drake Morton
by Mike May , Wednesday, November 18, 2009
If you thought inboxes were already cluttered, just wait until this year’s holiday season ramps up to full speed. Retail business are struggling to recover, while at the same time cutting ad and direct mail spending, and focusing more resources on ROI-heavy programs like email. It’s a perfect storm headed straight towards inboxes. (more…)
Good Information: Drake Morton
NOVEMBER 13, 2009
Getting ready for consumers to open their wallets
Recovery from the recession is not yet in reach, but online retailers are ready to start spending all the same.
E-tailers know online consumers demand a top-notch shopping experience, and that difficulties navigating e_commerce Websites can lose them sales. Internet Retailer and Vovici Corp. found that more than seven in 10 Web merchants planned to spend more on advanced e-commerce applications and services this year.
You need to understand the parameters of the playing field: Drake Morton
You need to know: Drake Morton
SUMMARY: Email has not only been spared the ax that fell heavily on most marketing budget line items, it seems to have actually benefited from the down economy. This boon wasn’t skewed by a few email-reliant sectors, it occurred in every industry participating in our benchmark survey.
You need to know: Drake Morton
by Stephen DiMarco , Friday, November 6, 2009
The numbers are in. The National Retail Federation (NRF) is, not surprisingly, predicting another dip in holiday spending in 2009, starting with an 1% drop in sales during the eighth-largest U.S. spending holiday, Halloween. It’s a dismal outlook for marketers, but one that doesn’t have to leave us scratching our heads and biting our nails until the actual sales figures are reported.
Even with dour consumer spending and strained marketing budgets, smart marketers can adjust their marketing strategies to divert search traffic from rivals and gain an online competitive advantage. (more…)
Worth thinking about: Drake Morton
by Loren McDonald , Thursday, November 5, 2009
If you’re already thinking about how to take your email-marketing program to the next level in the coming year, you should start by switching out your batch-and-blast program for one that uses lifecycle marketing to send highly targeted and relevant messages.
Although it might be a challenge to persuade your upper management to invest time and money to upgrade your email program, this story of a company that boosted its conversion rate 40% using segmentation and targeted messaging might help loosen up the budget.
Good Information: Drake Morton
by Aaron Goldman , Wednesday, November 4, 2009
OK, kids. Class is back in session. Once again, we’re studying business lessons learned from Google. As you’ll recall, last time we covered these five Google-isms:
1. Innovate or die.
2. Automate or die.
3. Tap the long tail.
4. Keep your head in the cloud.
5. Don’t scare users. (more…)
