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Just in case you every asked yourself: Drake Morton

Super Bowl Average Viewer

 Cost of Super Bowl 30 second ad

The average spend for a Super Bowl Ad

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Good Read: Drake Morton

From Black Box to Legos:

Democratizing Behavioral Analytics

by Steve Smith , January 30, 2010

Back in the day…  Yeah, here I go again, waxing nostalgic for those early days of behavioral targeting when  someone like me found it  a lot easier to cover the field. Interview Bill Gossman at Revenue Science and Dave Morgan at Tacoda. Grab a few minutes with someone at Dow Jones or About.com  — and bam you had a feature story on that “new black art” of behavioral targeting. (more…)

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 Very useful Information: Drake Morton

 How do your open and click

rates compare?

eMail Open and Click Rates 2009

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