Interesting Media Thoughts: Drake Morton

Friday Round-up: Super Bowl Controversy,

Howard Stern, and ‘American Idol’

Here’s a round-up of some of the other important stories around the web that we didn’t cover this week:

Television

• American Idol producers want Howard Stern to replace Simon Cowell next season.
• Super Bowl Focus on the Family advocacy ad raises the profile of the big game as an ad venue.
• CBS expects record ratings for Super Bowl XLIV.
• Super Bowl marketers tie ads to social media.

Print

• News Corp. plans a global network for women.
• American Idol gets four-month newsstand magazine, offering advertisers the opportunity to reach “highly engaged fans of the show.”
• Study: video ads can deter online newspaper readers.
• Cutting subscription prices may not help maintain subscribers.

Direct

• Toyota’s “buzz” score takes direct hit with major recall.

Interactive

• Facebook and Microsoft re-up on search but not on display ads.
• Sharing company info on Facebook and Twitter could get you fired.

Outdoor

• Study from Insight Express indicates that mobile advertising continues to deliver better brand metrics than online advertising.
• Progressive Insurance launches iPhone app that lets consumers pay for their insurance via their handsets.

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