Good to Know: Drake Morton
by Chris Young , Tuesday, March 30, 2010
Thanks to a convergence of technology and consumer habits, both fueled by the advancements of the 21st century, there is a growing trend among digital advertisers to purchase their key audience rather than buying specific destination media — which is a positive development for marketers.
You Need to Know: Drake Morton
According to the Unica State of Marketing 2010 study, video is the most adopted rich media marketing tactic today. Videos, created by marketing, rank first followed by streaming media, YouTube, podcasts, and ads within online videos represent the rich media tactics expected to be used most in the coming year. Year?over?year growth in the next 12 months for all these tactics is expected to be in the 20% range.
.
 Good Read: Drake Morton
MARCH 18, 2010
E-mail is a well-tested marketing tool, but rising volume and cluttered inboxes mean marketers must find ways to stay relevant to consumers.
The “Email Marketing Industry Census 2010” from Econsultancy and Adestra found that while most marketers worldwide were using basic segmentation techniques and cleansing their e-mail lists regularly, other advanced e-mail practices were followed by only a minority of respondents.
 
