Important to Understand: Drake Morton

Are Baby Boomers The Unicorn In Social Media?

Boomers and their use of social media are creating a lot buzz lately. Are they really participating? Is this the best way to reach older consumers? Is it a tactic to be layered with other more traditional tactics? We were seeking to understand Boomers activities in the social media space and launched a research study to answer these questions.
The first, and not surprising, finding is that when it comes to social media, older boomers behave more like seniors (the cohort known as “Ikes” or the Silent Generation) and younger boomers behave more like the Gen-X cohort.

(more…)

Good Read: Drake Morton

Animated Gif Usage Rising 64% Year-Over-Year

by Chad White, Tuesday, May 11, 2010

A couple of weeks ago I released a report called “Animated Gif Usage Surging.” The key finding of that report was that animated gif usage had risen 35% in March compared to March 2009.

At the time, that was the only year-over-year data I had. However, now that a little more time has passed, I have more data, which shows an even larger increase. In March and April of this year, animated gif usage rose 64% compared to those two months during 2009. (more…)