You need to be aware: Drake Morton
The efficiency of SEO against various marketing objectives including increasing revenue, lead generation, brand or product awareness and more.
See how B2B and B2C organizations differently perceive the efficiency of these SEO objectives.
 
Give this some thought: Drake Moton
Friday, June 25, 2010
According to the latest Online Shopper Intelligence survey, one-third of online shoppers surveyed said they generally use coupon sites while shopping online. 35 million consumers visited coupon sites in April 2010, up 5% from the year prior. Besides the consumer benefit, says the report, coupons have a significant impact on retailers’ bottom lines.
More than half of the consumers who used a coupon code during their last online purchase said that if they had not received the discount, they would not have bought the item(s), suggesting that coupons can be a highly effective sales driver.
In response to the question “If you did not have a coupon, would you have made a purchase…” respondents answered:
• No… 57%
• Yes…43%
Source: Compete, June 2010
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Good Read: Drake Morton
by Morgan Stewart, Wednesday, June 23, 2010
The first email program I worked on in 1999 attracted over 4 million subscribers in the first year. Getting people to sign up for email promotions and newsletters used to be easy. Start with a Web site, add some decent content, a “Sign up for our free newsletter” banner, and a form — and voila! Subscribers!
Things have changed. It’s gotten more difficult. Still, many brands are driving considerable growth in the channel and consumers report using email more and more despite recurring speculation about email’s looming demise by misinformed pundits. It’s simply that the bar is always rising. Consumers understand how to play the email game. They know that brands can deliver really good content tailored to their personal interests, and they seek out those programs.
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Interesting Read: Drake Morton
by Gannon Hall , Wednesday, June 23, 2010
In the last decade online video has grown from an esoteric hobbyist activity into a multi-million dollar business built around a thriving ecosystem of content creators, publishing and monetization platforms, and various enabling technologies, services and devices. Like many industries born out of the mass consumer embrace of the Internet, online video continues to evolve rapidly. It was only five years ago that the first video was uploaded and shared on YouTube, yet a scan of industry news today reflects a growing conversation around the myriad devices and endpoints from which audiences consume video.
 Please, click on the Vistine Media Link (more…)
To Interesting to Pass-Up: Drake Morton
by Gord Hotchkiss , Thursday, June 10, 2010
At last week’s national Business Marketing Association (BMA) conference in Chicago, three marketing executives from three well-known B2B brands each made an interesting comment:
“In the 3M scheme of things, marketing wasn’t even a second-tier priority. It was fourth or fifth tier at best. But in the future, marketing needs to lead 3M.” — Jeff Lavers, Vice President of Marketing, Sales and Communications, 3M
“Emerson didn’t even have a CMO before me. They didn’t believe they needed one.”– Kathy Button Bell, CMO, Emerson
“We’re announcing a marriage at GE. We’re not sure how they’ll get along, but IT and marketing are about to become married. We’re combining the two functions.” — Beth Comstock, CMO, GE
Wow! Three iconic B2B brands, each rethinking the role of marketing within their organizations. Is this a wave?
Now you need to click on more: (more…)
Good Read: Drake Morton
The MTV Movie Awards are a trending topic on Twitter and the Internet is buzzing with comments on fashion, funny moments, celebs and performances. Chances are pretty good that teens are also talking about it offline and posting comments on their Facebook pages.
Last month, Twitter updated the algorithm that’s responsible for determining what’s in its Trending Topics list to display “breaking news” and “hottest emerging trends.” The change bumped off 16-year-old singer sensation Justin Bieber, which shocked him and his fans. Fans responded immediately by figuring out how to get him back on the list. They started spelling Justin’s name as Twieber or Jieber to get around the change. Look now, and Twieber is back on the top Trending Topics list.
Smart move on the part of Justin’s fans, and it points to some really important facts about how teens interact through social channels — and how we can learn from that behavior and apply it to traditional email marketing. (more…)
