You need to do this: Drake Morton

Testing eMail Elements

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The Endless Season:

How The Web Can Help TV’s Biggest Shows Stay

Relevant (And Earn Revenues) Every Day

by David Kaiser , Monday, August 16, 2010

In today’s multimedia age, audiences have endless choices for when and where to consume entertainment. Television networks are churning out new series trying to deliver the next programming phenomenon, while audience attention is also being drawn to the Web and mobile devices for viewing video content. Needless to say, the competition for eyeballs and ad dollars is fierce across all platforms all year long.

According to recent Nielsen research, Americans spend nearly a quarter of their time on the Web on social-networking sites and blogs. Therefore, understanding TV viewers’ habits online and creating campaigns that can be accessed and shared through social networks are key to extending the life of a programming brand during the off season.

Share your message using vMail

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Interesting Read: Drake Morton

The Last ‘Best Time to Send?’ Article

by Loren McDonald, Thursday, August 12, 2010

Just when I thought the email-marketing industry had put the “What is the best time to send email?” question behind us, I noticed a couple more blog posts on the topic this past week.

Like similar questions such as “What is the average open rate,” either these questions are fundamentally unanswerable, or pursuing the answer does not lead you to a meaningful conclusion or action.
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Focusing on Analytics and Accountability

AUGUST 10, 2010

Closing the gap between measurement and marketing effectiveness

Most marketers are on board when it comes to analytics: They recognize the importance of measuring marketing effectiveness, especially when they are asked to justify spending and possible budget increases. But there is room for improvement in formalizing approaches and communicating results.

According to a survey of senior marketing executives by Forbes Insights and MarketShare Partners, nearly seven in ten said they used analytics to measure marketing effectiveness. Marketers with large budgets were significantly more likely to do so than those with spending of less than $1 million, but many in that group planned to adopt analytics in the future. (more…)

You need to think about this: Drake Morton

Why SEO Doesn’t Translate

by Guy Gilpin , Monday, August 9, 2010

SEO is a laborious and, to be frank, rather tedious task.  So it’s lucky that once you have SE-optimized your Web site in English, you can just have it translated without the need to repeat all that effort in foreign languages, right?

Unfortunately, no.  Robert Frost’s definition of poetry as “what gets lost in translation” could apply equally to SEO.  It is sadly not possible to pre-optimize your Web copy before translation — it has to be re-optimized as part of the translation process. (more…)