You need to understand: Drake Morton

Rich Media and Video

Rich media advertising represents a powerful creative opportunity, allowing campaigns to deliver far greater impact through video,  dynamic content and other elements of rich media. Advertising armed with rich media interactivity delivers significant uplifts in brand awareness, message association and purchase intent, and can also allow for instant data capture.

Standardised formats take the complexity out of building rich media campaigns, whilst our custom solutions give you the option of creating bespoke rich media experiences to fit your brand objectives.

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 Excellent Read: Drake Morton

Content Is King

Analytics & KPIs Are Royal Subjects

by Rob Griffin , Friday, March 4, 2011

It’s been an interesting string of weeks, with a couple of groundbreaking announcements from Google. While both are aimed at improving relevance, one is more algorithmic and mathematical in terms of assessing the quality of content — while the other is consumer feedback to essentially cross-reference the same quality content metric. I won’t waste any time here discussing the details, since this has already been covered in depth.

What is more interesting to me is how these changes will improve the quality of search results for consumers, and the impact they will have on advertisers. While Firefox has provided an extension for years that has enabled the consumer to filter both paid and organic results, this functionality existed in a vacuum and was only known to the elite tech-savvy lot. What Google is trying to do now is harness that collective feedback into a formulaic loop to improve results for everyone. For once I feel that this fits well with the engine’s mantra of “don’t do evil,” and I fully endorse these enhancements. This should only benefit quality brands, publishers, and advertisers. (more…)