Good Read: Drake Morton

What Has Video Done For Us Lately?

by Adam Singolda , Monday, April 11, 2011

Andy Plesser was kind enough to invite me to speak last week at Beet.TV conference on a panel with Kevin Krim, Global Head at Bloomberg (disclosure: one of our customers) and Bismarck Lepe, Ooyala founder and president of products. We were fortunate to open the event on a day when the panels following discussed topics such as video strategies, things publishers do, what works, what’s not and — is Hulu a mega-web failure or not? (A question more or less answered below.)

I thought I’d share some of the notes that were discussed by some key media leaders:

1.     “Content is king.” Dermot McCormack from MTV was great, passionately articulating the importance of good content: “We keep reminding ourselves at MTV that, yes, we can try to deal with technologies, and discuss various solutions as much as we want to — but at the end of the day, it’s all about whether you produced a ‘Jersey Shore’ with Snooki or not. MTV did. Period, the end  — and content is indeed the king.

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Good Read: Drake Morton

Online Video: How To Break Through The Clutter

And Build An Audience

by Stephanie Sarofian , Friday, April 8, 2011

Every day, more than 150 years worth of YouTube videos are watched on Facebook. Thirty-six hours of YouTube videos are uploaded every minute. People no longer need convincing that online video has exploded, but now, more than ever, Web series creators need a well-executed strategy to break through the clutter and build an audience. Here’s how to do it.
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Good Read: Drake Morton

You Only Get One Chance To

Make Seven Trillion Impressions

by David Koretz , Friday, April 8, 2011

This year, publishers worldwide will serve more than seven trillion display ads.

Those ads will be sold by hundreds of thousands of publishers, more than 400 ad networks, and a growing number of DSPs.  To make matters worse, the amount of online advertising inventory is growing at rates of more than 50% year over year as mobile devices and 4G help skyrocket the number of Web-connected devices.

2012 alone could add three trillion impressions to the pile of inventory that has to be sold.

It shows no sign of slowing down. In 2010, we passed five billion Web-connected devices. By 2017, that number is expected to be 17 billion. (more…)

Good Read: Drake Morton

Less than 1% of Web Site Visits Come

from Social Media

By: Erik Sass:

One of social media’s big selling points is the high degree of user engagement it generally produces — but paradoxically this “stickiness” may also be a liability, as heavily-engaged users are also less likely to follow links leading to sites outside the social media universe. At least, that’s the conclusion I draw from some interesting research findings just released by ForeSee Results. (more…)

News to Know: Drake Morton

Is Mobile Video Viewing Taking Off?

APRIL 6, 2011

More viewers, watching more content

In July 2010, eMarketer estimated that 23.9 million US mobile users would watch video on their devices at least monthly by the end of the year, which would represent a nearly 30% increase over estimated 2009 levels. Research from Nielsen suggests the jump may have been even larger.

According to the measurement firm’s “State of the Media: Mobile Usage Trends: Q3 and Q4 2010” report, the number of US consumers watching mobile video increased 40% year over year in Q3 and Q4 2010. That brought the total number of US mobile video viewers to just shy of 25 million by the end of the year.

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Good Read: Drake Morton

Five Social Trends To Get Excited About Today

by David Berkowitz , Tuesday, April 5, 2011

The digitally social world is moving so fast that as spring shows itself, it’s time to smell the roses. Here are five trends to get excited about right now, with five more coming soon.

1) Group Buying

Why does it matter? When these deals are truly social, there are countless opportunities to reach audiences and grow sales far beyond the initial audiences.

Who it impacts: Anyone with something to sell online can take part, such as retail, consumer packaged goods (CPG), travel, automotive, and many others.

How big is it? Needham & Co. pegs the local daily deals sector at $1.9 billion in the U.S., $3.7 billion globally this year, and forecasts it will grow to $4.5 billion here and $10.3 billion globally in 2015.

Watch out: Sometimes merchants must break the bank to woo customers. Certain sites like Scoutmob allow deal size-caps.

Best in class: LivingSocial is one daily deal site that is still social in name as well as deed, given that deals are free if three of your friends buy them.
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