Good Read: Drake Morton
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As online video proponents — yes, I assume if you read this blog you have a stake in the online video business —it’s nice to know ad dollars are rising and consumers are watching more video online. But what matters most is whether this viewing can translate into more engagement for a programmer delivering the content or a brand sponsoring it. (more…)
Good Read: Drake Morton
By: Michael Lazerow Published: January 06, 2012
I was sitting on a panel with my friend, Clickable CEO David Kidder, at the Business Insider Social Media Analytics conference this past November, and a conversation came up about custom social apps.
Do we recommend brands use them?
I would never recommend brands do something that I don’t think will work. Custom social applications generally don’t work. In fact, only a rare few do succeed.
It’s always important to remember that apps are not the silver bullet to cure all social media issues you may have. Apps must be incorporated within a larger social media strategy, instead of being the sole focus. (more…)
You need to understand this: Drake Morton
by Amy Auerbach, Jason Krebs , Thursday, Jan. 5, 2012
Question from a seller of digital advertising: I recently sat down with a very knowledgeable, respected, veteran, media buyer for a meeting. And after the usual pleasantries, he said “So my team tells me that you’re more expensive than your competition — which of course is getting more business from us.” Please tell me, why is price still the most important issue over product, promotion or placement?
Jason says: Because despite my daily attempts, I can’t buy a sandwich with my winning smile? Money is what makes (at least) the ad world go ’round. In our business, the buying side is having a hard time differentiating what may look to them like the same product from multiple sources.
