Good to Know: Drake Morton

BluKai Says Transparency for Everyone

by Steve Smith , Friday, September 19, 2008

THE NEW DATA EXCHANGE BLUEKAI launched publicly this week with an unusual value-add for consumers. Anyone can go to the site and check in detail exactly what any BlueKai cookie on your system is tracking about your online travels. In my quick check, a visit to Autobytel.com added a cookie segmenting me as shopper for a car, a sub-compact or sports car — and specifically a Mini. BlueKai’s “Registry” also lets me remove any of those segment indicators from my cookie. And so, as CEO Omar Tawakol tells us here, the company is trying to be all about transparency throughout the value chain. BlueKai launches with veterans of Revenue Science (including Tawakol), Yahoo, and RightMedia at the helm. (more…)

Excellent Interview: Drake Morton

Targeting Influentials 

by Phil Leggiere , Wednesday, July 30, 2008

Forging a truly interactive dialog between marketers and consumers has been the central premise and promise of online media. Yet, as Blake Cahill, vice president of marketing at Visible Technologies, explains below, faced with a new reality in which thousands, even millions of consumers are engaged in active, often passionate conversations and communities about products, most brands remain tone deaf and tongue-tied in their response.

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