Need to Read: Drake Morton

Four Ways to Increase Qualified Leads

by Chris Chariton , Thursday, July 1, 2010

Are there ever enough leads coming into your company? Probably not, since most companies have an insatiable appetite for revenue growth. Yet the most important aspect of lead generation is not the quantity of leads coming in, but the quality of those leads.

In the GlobalSpec 2010 Marketing Trends Survey of the industrial sector, marketers ranked the importance of factors when determining where to allocate their marketing dollars. Quality of leads was the most important factor, while quantity of leads came in sixth.

Increase your qualified leads by using vMail

(video eMail)

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Give this some thought: Drake Moton

Friday, June 25, 2010

Coupons Benefit Retailers, Too

According to the latest Online Shopper Intelligence survey, one-third of online shoppers surveyed said they generally use coupon sites while shopping online.  35 million consumers visited coupon sites in April 2010, up 5% from the year prior. Besides the consumer benefit, says the report, coupons have a significant impact on retailers’ bottom lines.

More than half of the consumers who used a coupon code during their last online purchase said that if they had not received the discount, they would not have bought the item(s), suggesting that coupons can be a highly effective sales driver.

In response to the question “If you did not have a coupon, would you have made a purchase…” respondents answered:

• No… 57%
• Yes…43%
Source: Compete, June 2010
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We projected this would be the case: Drake Morton

When Juggernauts Collide:

Email Marketing Meets Video Marketing

“increase gifts by 23% over the previous year’s fall campaign”

by Tyler Willis , Tuesday, April 7, 2009

In the face of a tough economic climate, Stanford University’s Scott Jahnke started exploring ways to increase donations from alumni. Jahnke is the Director of Student and Young Alumni Development, putting him in charge of generating donations from Stanford’s recent graduates — one of the harder demographics to reach. (Full disclosure: Stanford has been a client of my company.)

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Take a moment to read: Drake Morton

Making Email The Apple Of The Consumer’s Eye

by Ryan Deutsch , Thursday, April 2, 2009

While skipping over commercials last night on the DVR, I found myself stopping at specific Apple commercials — specifically the iPhone Application ads. I couldn’t help but draw the parallel between the ads flying by me on the TV and the myriad of email subject lines I skim each day in my inbox.
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Good Read: Drake Morton

Hyperlinking Reality

by Gord Hotchkiss , Thursday, January 29, 2009

ELLOW SEARCH INSIDER DAVID BERKOWITZ (David, it’s been too long since we riffed on each other’s columns!) allowed his curiosity to wander down some fascinating potential directions search may evolve in a couple of recent columns, first looking at Ford’s plans for integrating GPS-enabled voice search  in all its  vehicles, and then speculating how one search could be launched in 17 different ways, both today and in the future. One of his speculations is what I wanted to explore further today:
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Very Good Read: Drake Morton

The Boldest 2009 Predictions

For Email Marketing

by Elie Ashery , Wednesday, January 14, 2009

Even though the accuracy of annual email marketing conjectures can be debated, almost all have some sort of truth to them.   With that being said, below are my four bold predictions for 2009 prefaced by the fact that I have a short-term 50% accuracy rate and an 80% long-term rate.  So I’m usually right, eventually.

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If you are a marketer: Drake Morton

Video At Work… On The Desk!

Nielsen Online says with a 96 percent broadband penetration among at-work Web visitors in October, and many employees spending nearly eight hours a day at their computers, workdays are prime time for online video viewing. The recently released report says that 65 percent of online video viewers stream content between 9am - 5pm Monday through Friday, compared to 51 percent of online video viewers who log on between 6am - 8pm on weekends.

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Content Delivery Networks Can Distribute Your

Streaming Video -But At What Cost?

by Imad Mouline , Tuesday, December 16, 2008

DELIVERING MULTIMEDIA ONLINE REPRESENTS AN investment that goes beyond initial production costs. However, many online enterprises lack the technology infrastructure and resources needed to ensure the quality delivery of their streaming video.

Has the Solution (more…)

Direct Marketing to Account for

53% of US Ad Spend in 2009

According to the Direct Marketing Association Power of Direct Marketing, in 2008 commercial and nonprofit marketers will spend $176.9 billion on direct marketing, accounting for 52.1 percent of all ad expenditures in the United States. These advertising expenditures will generate approximately $2.057 trillion in total incremental US sales. In 2008, direct marketing accounted for approximately 10 percent of total US gross domestic product and 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

Click On This Link to see the best quality eMail Video

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