For Immediate Release

Drake Morton
DRAKE MORTON & ASSOC INC
(310) 734-6239
(818) 991-2538
drake@drakemorton.com
http://www.drakemorton.com

Tough Times Call For Immediate Actions

Westlake Village, CA - August, 27 2008 - Number One Rule for Business Owners, “Communicating with your customers should be at the top of your To Do List.” “In order to compete in today’s marketplace, it’s absolutely essential that businesses know their customers.” You must be Smarter, Faster and Sharper then your competitors.
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Great Read, Great Marketing Opportunity: Drake Morton

Leveraging Social Media

To Create Social Commerce

By Cory TreffilettiWednesday, May 21, 2008
If you recall, way back in November of last year, I laid out my predictions for 2008. Among those predictions, of which I have to say I’m not doing too well, there was one for the “killer app” in social media — and I want to revisit that topic because I’m still flabbergasted that no one has come up with it yet!
The beauty of social media lies in the aggregation of the everyday consumer. Most of social media is currently being used as a networking or a (as the name implies) social interaction tool.    I use it for keeping in touch with old friends and my extended business network, but the opportunity lies in going far beyond social interaction. How come no one has cracked the code or determined the application of social interactions for creating commerce?
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Essential “Cultural” Business Goals

• Recruit and Retain the Best Talent at all Levels
• Speak Frankly and Clearly (but not rudely)
• Face Reality, However Painful
• Conduct Ourselves and Business with Integrity & Trust
• Empower & Develop the Staff–- “Shift the Powerâ€�
• Continuously Grow and Improve–Think Globally
• Play to Win–Make a Difference
• Allow Those Around You to Fail Without Feeling Threatened
• Create and Maintain a Sense of U R G E N C Y
• Remember to Have Fun and Celebrate Your Successes Along the Way