May 10
What Do They Like
in Keyword Demand, Search Engine Optimization
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Must Read: Drake Morton

Streamlining Discovery

by Steve Smith , Friday, May 9, 2008

“DISCOVERY” HAS BECOME ONE OF the hot new alternatives to the more common forms of behavioral tracking. One company in the space, MatchMine, lets users create MatchKey profiles of their content “likes” at MatchMine.com or one of its partners like music site Fuzz or film site FilmCrave. The technology creates this profile from the ways a user interacts with different content. Opted-in members can use the MatchKey only at a specific site or bring it with them to other sites in the growing network to inform content recommendations. We caught up with CEO Michael Troiano as MatchMine evolves from its test phase with early partners to a more expansive rollout with new partners Odeo, blogged, and others.
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May 02
Keywork Demand
in Keyword Demand, Marketing, Search Engine Optimization
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Need to Understand: Drake Morton

 

Search — Where Supply Meets Demand

by Janel Landis , Friday, May 2, 2008

WITHOUT DEMAND, THERE CAN BE no supply. When it comes to search engine marketing, demand must occur on one of your keywords in order for your ad to serve. As advertisers seek more volume in their search engine marketing (SEM) campaigns, typical tactics to accomplish this are to bid on more keywords or to improve click rates and conversion rates through ad copy and landing page testing. While these are essential tactics to employ, they usually only provide incremental lifts in volume. (more…)