Big News: Drake Morton
Google Lifts Ban on Trademark
Terms for Search Ads
Move Could Increase Keyword Costs for Blue-Chip Brands
NEW YORK (AdAge.com) — Get ready for an influx of brand names in Google keyword ads. The search giant, which until now has prohibited the use of trademarked brand terms in ad text on its search-results page, except when permitted by the brand itself, is now allowing the use of trademarked terms in AdWords copy — under some circumstances, that is. (more…)