Understanding Marketing Budgets: Drake Morton

Digital Shift in Marketing Budgets

According to a recent Econsultancy survey, conducted in association with ExactTarget of more than 1,000 marketers, the shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010. 46% of companies plan to increase their marketing budgets in 2010, says the study, and 66% will increase their investments in digital marketing channels. A crosstab analysis on the changes in overall budgets compared to changes in digital budgets shows that 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels, says the report. (more…)

Need to Understand: Drake Morton

Digital to Account for 24% of

Marketing Spend 2010: Econsultancy

A new report by Econsultancy and ExactTarget, Marketing Budgets 2010: Effectiveness, Measurement and Allocation, finds that digital marketing will account for 24% of overall marketing spend this year. (more…)

 You Need to Know How to Mix It Up!

Addition of Video eMarketing is essential!!

Low CPMs Stall Social Network Ad Spend

OCTOBER 13, 2009

Big impressions, not-so-big money

Time spent on social networking sites is increasing steadily, taking users’ attention away from sites such as portals. According to comScore, the top 20% of social network users visit networking sites 2.4 times per day, on average, and spend 31 minutes on them—twice as long as the same users spend with e-mail or instant messaging. And that, in turn, means more time with ads.

The research firm’s “The State of Social Networks as a Media Platform” report found that more than one-fifth of online display ad impressions occurred on social networking sites in July 2009. That was more than double the display ads viewed on e-mail and entertainment sites.

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Good to Know: Drake Morton

SEPTEMBER 16, 2009

Media Dollars Shift to Digital in Downturn

Spending recovery will lag economic recovery

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You need to know: Drake Morton

Email Marketing Budgets Up,

Ad Budgets Down

Tuesday, July 28, 2009

According to the June “2009 Marketing Trends Survey” by StrongMail Systems, even in the midst of the current recession, 42% of nearly 1,000 global business leaders polled plan to increase eMail marketing budgets in 2009, and an additional 43% plan to maintain current levels.

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