Need to Know: Drake Morton
by Bryan Boettger , Friday, Nov. 11, 2011
10 Factors Of Viral Propensity
I don’t believe you can make a “.” There. I said it.
However, you can game the system. In a media landscape where earned media continues to gain greater and greater importance, we find ourselves consulting brands on analytical ways to judge a qualitative product. A way to judge propensity.
And, sometimes, you can do it by analyzing 10 factors…
1. Authenticity
. It can be planned out, but the video must feel in-the-moment. No one wants to be a shill for your blatant marketing.
