by Ari Rosenberg , Thursday, August 7, 2008
It’s tough going right now for many publishers. You can feel the stress and anxiety levels rising when you look at revenue numbers not being met. And the numbers are everything — so what can you do to get better, faster, than your competitors?
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According to Publishers Information Bureau (PIB), Magazine Publishers of America reported that total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1% compared with the first half of 2007,
Ad pages during the first half totaled 108,924.13, down 7.4% compared with the first half of 2007. (more…)
WE YOUTUBE OUR VIDEOS, FLICKR our photos and put both up on Facebook. The proliferation of image-based content meant that it was only a matter of time before images hit our search results pages. Currently, 15% of all searches on Google come from its image tab, and the rise of universal (also known as blended) search sees all the major engines integrating video and image results into their mainstream search results. Search engine results pages are becoming increasingly visual — and rightly so. After all, search results should all be about the relevance of the information; the format they come in should be inconsequential.
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by Lisa Harmon , Tuesday, July 22, 2008
A colleague recently sent me a copy of Tim Sanders’ book ” Love is the Killer App,” which I promptly opened and devoured within hours. For those of you who haven’t read it yet, (A) you should and (B) it’s modern day Dale Carnegie: a prescription for advancement in business by — quite simply — being nice and smart. (more…)
by David Baker , Monday, July 14, 2008
WHAT IS LOYALTY MARKETING TODAY? Over 75% of the consumers we know and love participate in one or more programs (Source: Jupiter). Our parents’ loyalty programs were simple programs with simple rewards: you buy something, and there was a degree of personalization in the product buying experience. Today virtually everyone has a credit card they are building points on, an airline, hotel, rental car, book club, coffee shop, but most of the larger loyalty programs were driven from service-based businesses with perishable products or services. Today, it is confusing to define a loyalty program.
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You better get this one right: Drake Morton
by Blaine Mathieu , Wednesday, July 9, 2008
EMAIL MARKETING CAMPAIGNS CONTINUE TO prove their value, even as new media channels emerge to pull marketing dollars in different directions. But today’s email marketing strategies and tactics are different than they were even five years ago, and there’s a lot more to a successful campaign than just looking at open and click-through rates.   In today’s digital world, it has become imperative for marketers to employ a well-rounded online marketing toolset, that includes everything from Web analytics to behavioral analysis of respondents to gain valuable insight into just how effective their email campaign is — or isn’t.
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by Chad White , Thursday, June 26, 2008
RECENTLY AN EMAIL EXPERIENCE COUNCIL member asked me whether retailers should drive sales online or offline with their email marketing. The marketer wanted to drive more store traffic, but wasn’t sure about all the ways to go about doing that. The added concern was that revenue was more trackable and measureable online –and the marketer definitely wanted to get credit for the sales they drove. (more…)
June 23, 2008
Westlake Village, CA – DM&A today announced the launch of Emerald e-Mail Solutions, a revolutionary new concept in business relationship building. Emerald is the first company of its kind that makes it possible for businesses to rapidly develop and deliver branded online marketing relationship building tools for their customers.
Emerald has at its core a sophisticated software that was created by Drake Morton, an advertising/marketing entrepreneur whose core business is understanding and communicating with consumers. “In order to compete in today’s marketplace, it’s absolutely essential that businesses know their customers,” noted Morton. “But until now, research has been an expensive and complicated undertaking. That’s why I created Emerald. A company of any size can go online and easily set up a branded customized e-Mail, tactically targeted questionnaire or post-card that is instantly delivered to their customer base. It no longer takes an IT staff or the services of an outside research firm. It’s perfect to get consumer feedback, solve problems and build relationships. And because it can be designed by the business itself, it’s incredibly affordable and flexible.” (more…)
Excellent Read: Drake Morton
by Phil Leggiere
Once one has accepted the premise that social connectivity behavior is distinct from more traditional matrices of individual online behavior and psychographic profiling, the question becomes how to integrate that new data set purposefully. In the second part of a conversation begun last week, Jim Calhoun, CEO of Popular Media, outlines some of the challenges of social media targeting from theory to practice.
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IN MY LAST COLUMN, I opened up the search “branding” can of worms regarding unclicked search ads and generated a fascinating discussion with Gian Fulgoni and James Lamberti from comScore, as well as Aaron Goldman from Resolution Media, who has unpublished research that sheds new light on the subject and counters my argument. I think it’s fair to say that the value of an unclicked search ad still needs further research to resolve the question.
