Interesting: Drake Morton

Online Broadcast Media Drilldown

A deeper look at top advertisers in the Online TV and Radio segments of Broadcast, including impressions, ad sizes and delivery.

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From my perspective these are Great Numbers:Drake Morton

10/20 Snapshot of Media Plans & Budgets For 2009

At the “Masters of Marketing” Conference by the Association of National Advertisers recently, 1,200 client-side marketers, media and creative agencies and others, were polled via handheld devices about their marketing mix, budgets, plans, and tactics throughout the event. The results are shown here: (more…)

A Good Read: Drake Morton

The Difference Between

Tactical and Strategic Media Planning

By Cory Treffiletti

Media planning is a combination of art and science — and whether you know it or not, it has been changing over the last few years. There are many traditional ways to create a media plan, but the basics are always the same: you identify the target audience and then hypothesize the right types of media vehicles and placements that will reach them with a targeted message. What has changed is the difference between tactical media planning and strategic media planning. (more…)