Good Read: Drake Morton

The Widget Box

by Steve Smith , Tuesday, June 3, 2008

YOUR PHONE IS SCREWED UP,” my daughter announces as she hands it back to me in disgust. “You wrecked it.”

Actually, all I did was customize the phone by pushing all of those iPhone and Web app icons around to my liking. In the process, I rudely obstructed my daughter’s hijacking of my phone as her back-up device. You see, when her battery dies after hours of texting to the boyfriend, she grabs my phone to continue the exchange of “whassup?” and “I’m bored” messages. My fiancĂ© does the same thing. Whenever we are driving somewhere and I suggest she call someone for us, she asks me for my phone. “Mine is dead — forgot to charge it.”
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You need to Understand: Drake Morton

Email On Mobile Devices

by Melinda Krueger , Tuesday, May 13, 2008

There was a lively discussion among the Inbox Insiders recently that provides food for thought for all email marketers. It started simply enough with a question about how to help a user view email via a BlackBerry.

Deirdre Baird, president and CEO of Pivotal Veracity, pointed out that both her firm and Return Path have rendering tools that show what a user sees on a BlackBerry, which are incorporated into the offerings of many top-tier ESPs.
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