News to Know: Drake Morton

Is Mobile Video Viewing Taking Off?

APRIL 6, 2011

More viewers, watching more content

In July 2010, eMarketer estimated that 23.9 million US mobile users would watch video on their devices at least monthly by the end of the year, which would represent a nearly 30% increase over estimated 2009 levels. Research from Nielsen suggests the jump may have been even larger.

According to the measurement firm’s “State of the Media: Mobile Usage Trends: Q3 and Q4 2010” report, the number of US consumers watching mobile video increased 40% year over year in Q3 and Q4 2010. That brought the total number of US mobile video viewers to just shy of 25 million by the end of the year.

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Interesting Stats: Drake Morton

Mobile Video Audience Grows 70% in Q209

The average American now watches an all-time high of more than 141 minutes of TV per month, and mobile and online video consumption are up significantly in the second quarter of 2009,  according to Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption across TV, the internet and mobile devices.

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Need to Read: Drake Morton

Gartner: Mobile Advertising To Grow 74% In 2009

by Mark Walsh, Yesterday, 6:23 PM

A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, when advertisers are expected to boost mobile spending as part of an overall shift toward digital marketing channels. By 2013, the research firm expects mobile ad spending to surpass $13 billion, with the Asia-Pacific region leading the way, followed by North America and Europe. (more…)

Need to Read: Drake Morton

The ‘Clickthrough’ Of Digital Out-of-Home

By Joe Mandese, Wednesday, April 15, 2009

The other day, I wrote a story for MediaPost’s MediaDailyNews reporting on a new service digital out-of-home advertising aggregator Adcentricity announced that will add a suite of mobile applications, plug-ins, and enhancements to place-based media buys. The move is significant, not simply because it will bring scale and ease-of-use to the rapidly converging mobile and out-of-home media marketplaces, but because it recognizes the inherent synergies between the two location-based forms of media. (more…)

Kraft Hits on Killer App for

IPhone Marketing

Package-Foods Giant’s IFood Makes Cooking,

Food Shopping Darn Near Sexy

by Emily Bryson York

Published: January 19, 2009

CHICAGO (AdAge.com) — One of the coolest apps on the iPhone isn’t Pandora or Facebook: It’s recipes and shopping lists for Kraft singles, Jell-O gelatin and Minute Rice.

Yes, enough Kraft Food devotees are actually paying to be marketed to on their beloved iPhones that the company’s iFood Assistant is now one of the device’s 100 most popular paid apps, and No. 2 in the lifestyle category. With its endeavor, Kraft is pulling off a rare trick: getting consumers to pay a one-time 99-cent fee for the app and also sit through ads on it. And in the process, it’s collecting useful data for targeting them more closely.

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Excellent Read: Drake Morton

5 Mobile Search Trends For 2009

by Stephen Burke , Tuesday, January 6, 2009

Trend #1: Content and commerce transaction revenues will continue to dwarf mobile advertising revenue — and will come from more off-portal sources.  According to Jupiter Research and numerous other sources, mobile content transactions generated more than $25 billion in worldwide revenue in 2008 and is projected to exceed $50 billion by 2012-13. Add mobile commerce to the mix (in Japan, M-Commerce grossed $6 billion in 2007, double mobile content sales) and transaction-oriented behavior will top $100 billion in this timeframe. (more…)

A Good, Interesting Read: Drake Morton

Mobile Email Marketing: The Coming Revolution

by Aaron Smith , Tuesday, October 21, 2008

IT’S FUNNY HOW IN THE early stages of a major paradigm shift we rarely see where the road will eventually lead us. Few notice when a major game-changing event takes place until months or years later. I doubt anyone at the time would have believed the effect the Boston Tea Party would have as a catalyst to the American Revolution. Today we understand it was a monumental tipping-point in history. (more…)

Good Read: Drake Morton

The Widget Box

by Steve Smith , Tuesday, June 3, 2008

YOUR PHONE IS SCREWED UP,” my daughter announces as she hands it back to me in disgust. “You wrecked it.”

Actually, all I did was customize the phone by pushing all of those iPhone and Web app icons around to my liking. In the process, I rudely obstructed my daughter’s hijacking of my phone as her back-up device. You see, when her battery dies after hours of texting to the boyfriend, she grabs my phone to continue the exchange of “whassup?” and “I’m bored” messages. My fiancĂ© does the same thing. Whenever we are driving somewhere and I suggest she call someone for us, she asks me for my phone. “Mine is dead — forgot to charge it.”
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You need to Understand: Drake Morton

Email On Mobile Devices

by Melinda Krueger , Tuesday, May 13, 2008

There was a lively discussion among the Inbox Insiders recently that provides food for thought for all email marketers. It started simply enough with a question about how to help a user view email via a BlackBerry.

Deirdre Baird, president and CEO of Pivotal Veracity, pointed out that both her firm and Return Path have rendering tools that show what a user sees on a BlackBerry, which are incorporated into the offerings of many top-tier ESPs.
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