Very Good Read: Drake Morton

In-Stream BT: The Elephant In The Room

by Phil Leggiere , Wednesday, May 27, 2009

Over the past year the online video space has seen an explosion of new video content, new consumers of that content, and new advertising inventory. Ergo, theoretically at least, expanded content, plus users, plus inventory, SHOULD, by all measure, equal rich expansion of opportunities for behavioral targeting of in-stream video. In reality, that’s not really been the case, at least not yet. Turning the video usage boom into a scalable targeting opportunity means the industry must seriously address one big elephant in the room, the lack of third-party ad serving for in-stream ads, Tod Sacerdoti, CEO of BrightRoll, explains below.

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Good Read: Drake Morton

The Real Big Shift in TV and Online Video

by Simon McGrath, May 19, 2009

The debate continues on Video Insider and throughout the industry: When will there be a significant shift of ad dollars from television to online video?  Most recently, Eric Franchi’s “big shift” articles captured the attention of many readers and sparked a number of responses.  That’s a sure sign of a good article and a hot topic. But as some of you expressed in your comments, I think questions about if, when and how “the big shift” will occur lead us into the wrong debate.  Granted, the Internet has emerged as a major disruptive force for the advertising and publishing industries.  If you’re a masochist and follow “The Media is Dying” on Twitter you can get minute-by-minute updates on the latest publishing death spiral, mainly with print media outlets.

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Need to Read: Drake Morton

Agencies Speak About Video Advertising Needs

by Tod Sacerdoti , Monday, May 11, 2009

Last month my company surveyed 150 video advertising media buyers about their needs, new opportunities and the future of online video advertising. After cutting through buzz-worthy sound bites about pricing (yes, it’s going down) and spending (yes, it’s going up), we found some very interesting topics come up.
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Online Ad Spending To Follow

Video and Social Networking

Led by social media, search and video, the Internet’s share of total ad spend will continue its steady upward trend as global economies emerge from the current recession Given the increased focus on digital marketing by leading packaged goods companies, the Internet’s share of commerce will continue to rise  In the age of Twitter, feedback barriers have all but disappeared, creating a near friction-free environment for playing back brand experience, campaign reactions or brand events. Recent public cases show that marketers must be quick to react to these channels of instant feedback 30% of U.S. mobile subscribers recalled seeing some form of advertising while using their mobile phones, up from 18% one year prior

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 Build It, and They Won’t Come!

It’s been a while! We have been working Full Speed on our newest project http://www.verbaleyes.com

We hope you will join our proactive marketing efforts and bring your clients to the front of the pack with  tactical marketing and advertising video eMail.

Content Delivery Networks Can Distribute Your

Streaming Video -But At What Cost?

by Imad Mouline , Tuesday, December 16, 2008

DELIVERING MULTIMEDIA ONLINE REPRESENTS AN investment that goes beyond initial production costs. However, many online enterprises lack the technology infrastructure and resources needed to ensure the quality delivery of their streaming video.

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Good Read on Getting It Right: Drake Morton

A Picture Speaks A Thousand Words

WE YOUTUBE OUR VIDEOS, FLICKR our photos and put both up on Facebook. The proliferation of image-based content meant that it was only a matter of time before images hit our search results pages. Currently, 15% of all searches on Google come from its image tab, and the rise of universal (also known as blended) search sees all the major engines integrating video and image results into their mainstream search results. Search engine results pages are becoming increasingly visual — and rightly so. After all, search results should all be about the relevance of the information; the format they come in should be inconsequential.
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Very Interesting Online Video Stats: Drake Morton

Online Video Viewing Surges

According to data from the comScore Video Metrix service, U.S. Internet users viewed 11.5 billion online videos during March, 2008, representing a 13-percent gain versus February and a 64-percent gain versus March 2007.

In March, Google Sites ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos, followed by Yahoo! Sites and Viacom Digital.

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