Good Read: Drake Morton
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As online video proponents — yes, I assume if you read this blog you have a stake in the online video business —it’s nice to know ad dollars are rising and consumers are watching more video online. But what matters most is whether this viewing can translate into more engagement for a programmer delivering the content or a brand sponsoring it. (more…)
Great Read: Drake Morton
November 17, 2011
According to a Burst Media survey of online U.S. adults aged 18 or older, 71.6% of web users overall watch online video content in a typical week, and 39.0% of all viewers spend between one and five hours per week with online video. Men aged 18-34 are the heaviest consumers of online video content, with 19.7% saying they consume 10 or more hours of video on the web per week.
39.1% of viewers say they typically watch full-length television shows, movies and/or sporting events on the Internet. 25.5% of online viewers watch news, sports and entertainment highlights of regular television programming online, and 49.7% say they also watch user-generated content.
Comedy is the most popular form of online video content among all viewers (38.8%), followed by news (33.3%) and music (31.2%). However, there are some dramatic differences between what men and women typically watch online:
Good Read: Drake Morton
by Stephanie Sarofian , Friday, April 8, 2011
Every day, more than 150 years worth of YouTube videos are watched on Facebook. Thirty-six hours of YouTube videos are uploaded every minute. People no longer need convincing that online video has exploded, but now, more than ever, Web series creators need a well-executed strategy to break through the clutter and build an audience. Here’s how to do it.
(more…)
Interesting Read: Drake Morton
by Gannon Hall , Wednesday, June 23, 2010
In the last decade online video has grown from an esoteric hobbyist activity into a multi-million dollar business built around a thriving ecosystem of content creators, publishing and monetization platforms, and various enabling technologies, services and devices. Like many industries born out of the mass consumer embrace of the Internet, online video continues to evolve rapidly. It was only five years ago that the first video was uploaded and shared on YouTube, yet a scan of industry news today reflects a growing conversation around the myriad devices and endpoints from which audiences consume video.
 Please, click on the Vistine Media Link (more…)
Good Read: Drake Morton
by Chad White, Tuesday, May 11, 2010
A couple of weeks ago I released a report called “Animated Gif Usage Surging.” The key finding of that report was that animated gif usage had risen 35% in March compared to March 2009.
At the time, that was the only year-over-year data I had. However, now that a little more time has passed, I have more data, which shows an even larger increase. In March and April of this year, animated gif usage rose 64% compared to those two months during 2009. (more…)
Very Good Read: Drake Morton
by Phil Leggiere , Wednesday, May 27, 2009
Over the past year the online video space has seen an explosion of new video content, new consumers of that content, and new advertising inventory. Ergo, theoretically at least, expanded content, plus users, plus inventory, SHOULD, by all measure, equal rich expansion of opportunities for behavioral targeting of in-stream video. In reality, that’s not really been the case, at least not yet. Turning the video usage boom into a scalable targeting opportunity means the industry must seriously address one big elephant in the room, the lack of third-party ad serving for in-stream ads, Tod Sacerdoti, CEO of BrightRoll, explains below.
Good Read: Drake Morton
by Simon McGrath, May 19, 2009
The debate continues on Video Insider and throughout the industry: When will there be a significant shift of ad dollars from television to online video? Most recently, Eric Franchi’s “big shift” articles captured the attention of many readers and sparked a number of responses. That’s a sure sign of a good article and a hot topic. But as some of you expressed in your comments, I think questions about if, when and how “the big shift” will occur lead us into the wrong debate. Granted, the Internet has emerged as a major disruptive force for the advertising and publishing industries. If you’re a masochist and follow “The Media is Dying” on Twitter you can get minute-by-minute updates on the latest publishing death spiral, mainly with print media outlets.
Need to Read: Drake Morton
by Tod Sacerdoti , Monday, May 11, 2009
Last month my company surveyed 150 video advertising media buyers about their needs, new opportunities and the future of online video advertising. After cutting through buzz-worthy sound bites about pricing (yes, it’s going down) and spending (yes, it’s going up), we found some very interesting topics come up.
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Led by social media, search and video, the Internet’s share of total ad spend will continue its steady upward trend as global economies emerge from the current recession Given the increased focus on digital marketing by leading packaged goods companies, the Internet’s share of commerce will continue to rise In the age of Twitter, feedback barriers have all but disappeared, creating a near friction-free environment for playing back brand experience, campaign reactions or brand events. Recent public cases show that marketers must be quick to react to these channels of instant feedback 30% of U.S. mobile subscribers recalled seeing some form of advertising while using their mobile phones, up from 18% one year prior
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