Very Good Read: Drake Morton

Transactional Emails 2.0: Think Beyond The Purchase

by Loren McDonald, Thursday, July 15, 2010

We marketers tend to think about the transactional email in its most literal sense, relating to a specific transaction as defined by the CAN-SPAM Act and by conventional wisdom.

But transactional emails can become a potent force in your email program when you broaden your vision and look for ways they can enrich your customer relationships, from pre- to post-transaction and beyond.

These triggered messages, based on abandonment, recent purchase and CRM data, enable additional touch points that provide further value to customers and additional revenue and customer data for your company.

Four Categories of Purchase-Related Email Message
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Great Article: Drake Morton

Emotion And The Formation Of Brand Memories

by Gord Hotchkiss , Thursday, August 21, 2008

How beliefs can affix labels to brands, which forever after form our first brand impression. Beliefs are a heuristic shortcut we use to reduce the amount of sheer thinking we have to do to come to quick and efficient decisions. Today, I’d like to focus on emotions and their part in the forming of memories.
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Retailers Must Read: Drake Morton

Merchandising and

Point-of-Purchase Selling

by
Robert Grede
Your store is a battleground. Every inch of floor, wall and counter space is contested savagely
by hundreds of manufacturers, wholesalers, and distributors. This is the final proving ground.
Will your customer buy your products? Or will she walk away?
As a retailer, it’s up to you. How effectively you display your wares may be the difference
between winning and losing the battle for your bottom line.

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