Good Read: Drake Morton

Teaching Old Dogs Seven New Tricks

The MTV Movie Awards are a trending topic on Twitter and the Internet is buzzing with comments on fashion, funny moments, celebs and performances. Chances are pretty good that teens are also talking about it offline and posting comments on their Facebook pages.
Last month, Twitter updated the algorithm that’s responsible for determining what’s in its Trending Topics list to display “breaking news” and “hottest emerging trends.” The change bumped off 16-year-old singer sensation Justin Bieber, which shocked him and his fans. Fans responded immediately by figuring out how to get him back on the list. They started spelling Justin’s name as Twieber or Jieber to get around the change. Look now, and Twieber is back on the top Trending Topics list.

Smart move on the part of Justin’s fans, and it points to some really important facts about how teens interact through social channels — and how we can learn from that behavior and apply it to traditional email marketing. (more…)

Good Read: Drake Morton

Social Media As A Sales Tool

by Angela Hribar , Friday, February 19, 2010

Many companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives.

In addition to creating and promoting a corporate presence on various social media Web sites, it also makes sense for sales professionals to become familiar with social media, and to use it for the benefit of their business.

Getting involved in social media can offer value to sales professionals, without requiring hours of time.  In fact, there are a number of benefits to be gained by spending only minutes a week on popular social media sites such as LinkedIn and Twitter.

Take advantage of these six guidelines for engaging in social media as a sales tool: (more…)

 Good Information: Drake Morton

Going Social

Anywhere and Everywhere

OCTOBER 30, 2009

Tweeting while driving

Despite the slowing growth of Twitter after its explosion earlier in 2009, many users still cannot get enough. Crowd Science reports that in August 2009, although only 27% of Twitter users posted daily, 46% checked for updates every day. Almost one in five social media users reported using Twitter in the past week.

(more…)

Interesting Read and Take-a-Way: Drake Morton

Socialized Email?

You Can’t Ignore Thousands Of New Users

by Ryan Deutsch , Thursday, September 17, 2009

Newly emerging metrics – all email marketers should be considering when looking at integrating social media into their programs. Since then I have had the opportunity to help a number of clients socialize their email campaigns to increase reach and conversions. Today, I would like to share the results that one of these clients has realized: online personal financial service Mint.com, recently acquired by Intuit.

(more…)

 Good Read: Drake Morton

Five Ways To Measure Social Media

by Jim Sterne , Friday, August 28, 2009

Ahhhhh — social media. Addictive. Fun. Downright social!

But how valuable is it? How do you tell?

There are dozens of reckoning tools online to tally up any and all countable social media elements. Most of them are interesting and some actually useful. Rather than drill down into specifics, let’s take a bird’s-eye view of the types of measurements that might prove useful to the marketing professional.

We’re looking to answer these questions: (more…)

Corporate Use of Social Networking

Still an Executive Concern

According to a study by Russell Herder and Ethos Business Law, senior US marketing, management and HR executives are concerned about the risks of increased use of social networks within their companies. 51% percent of these executives fear social media could be detrimental to employee productivity, while 49% assert that using social media could damage company reputation.
Despite these apprehensions, says the study, social networking is being accepted as a key communications strategy. According to survey results:

• 81%     believe social media can enhance relationships with customers/clients
• 81%     agree it can build brand reputation
• 69%     feel such networking can be valuable in recruitment
• 64%     see it as a customer service tool
• 46%     think it can be used to enhance employee morale (more…)