Good Read: Drake Morton

Social Media As A Sales Tool

by Angela Hribar , Friday, February 19, 2010

Many companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives.

In addition to creating and promoting a corporate presence on various social media Web sites, it also makes sense for sales professionals to become familiar with social media, and to use it for the benefit of their business.

Getting involved in social media can offer value to sales professionals, without requiring hours of time.  In fact, there are a number of benefits to be gained by spending only minutes a week on popular social media sites such as LinkedIn and Twitter.

Take advantage of these six guidelines for engaging in social media as a sales tool: (more…)

 Good Information: Drake Morton

Going Social

Anywhere and Everywhere

OCTOBER 30, 2009

Tweeting while driving

Despite the slowing growth of Twitter after its explosion earlier in 2009, many users still cannot get enough. Crowd Science reports that in August 2009, although only 27% of Twitter users posted daily, 46% checked for updates every day. Almost one in five social media users reported using Twitter in the past week.

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 A Must Read: Drake Morton

Email Use Increasing, Despite What WSJ Says

by Morgan Stewart , Wednesday, October 14, 2009

• Increased use of social media drives increased use of email.
• Even non-social-media users are using email more.
  
• People use email more as they get older.
• Email serves as the foundation for a world that is increasingly reliant on digital communication.
• Smartphones are driving more email use.
• Smartphones are also changing how email is used among college students.

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 You Need to Know How to Mix It Up!

Addition of Video eMarketing is essential!!

Low CPMs Stall Social Network Ad Spend

OCTOBER 13, 2009

Big impressions, not-so-big money

Time spent on social networking sites is increasing steadily, taking users’ attention away from sites such as portals. According to comScore, the top 20% of social network users visit networking sites 2.4 times per day, on average, and spend 31 minutes on them—twice as long as the same users spend with e-mail or instant messaging. And that, in turn, means more time with ads.

The research firm’s “The State of Social Networks as a Media Platform” report found that more than one-fifth of online display ad impressions occurred on social networking sites in July 2009. That was more than double the display ads viewed on e-mail and entertainment sites.

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Good Read: Drake Morton

Ad Dollars Flood to Social Nets

SEPTEMBER 30, 2009

Following eyeballs

The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009. The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.

Please click on the Vistine Media link to see how you can make your

social networking projects really work for you.

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Some Metrics to Consider

by Ryan Deutsch , Thursday, July 23, 2009

Like many of you, my inbox is filled with the latest research on social media and how it will soon change the world for many email marketers.  Unlike some of you, I happen to be a true believer that social media will become a critical part of not only direct marketing but email marketing specifically.

Of particular interest this week was the release of a  report prepared by  Wetpaint and  Altimeter that looked at the world’s most valuable brands and:
(1)    Determined which were most engaged (via social channels) with their consumers
(2)    Drew a parallel to that engagement with financial results.

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News You Can Use: Drake Morton

Information You Can Use: Drake Morton

Social Networking and the Future

Paid advertising on online social networks is expected to drop 3% in 2009, to $1.1 billion, but is expected to rebound next year and begin to emerge from the experimental phase, rising 13.2% - to $ 1.3 billion - in 2010 and going up from there, according to a recent forecast by eMarketer. According to the firm’s new report, “Social Network Ad Spending: A Brighter Outlook Next Year,” ad spending on social networks is expected to hit $1.4 billion in 2011.

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