Interesting Stats: Drake Morton
If you don’t think social media marketing can influence your marketing efforts, consider these facts:
Good Read: Drake Morton
by Janet Driscoll Miller , Tuesday, Nov. 29, 2011
Not long after Google enabled Google+ Pages for Business earlier this month, it also enabled a new Google AdWords ad extension type: social extensions. Like other types of ad extensions, social extensions provide a way for marketers to add additional information to their ads, making them larger and more visible, helping an individual one to stand out in a sea of ads on the page. Social extensions add Google+ social information to an ad, including information such as:
How many +1s you have, tallied together.
Specific friends/connections who have +1’ed your website, ad, or search result.
Social extensions are free and fairly simple to add to your advertisements.
(more…)
Good Read: Drake Morton
by Jeremiah McMillan , Wednesday, Nov. 16, 2011
As “content everywhere” business models continue to expand at a rapid pace, it becomes abundantly clear what the devices and platforms defining and driving TV and digital entertainment contents convergence are.
With convergence, content providers and producers need to know and have survival skills to compete in “content everywhere” markets — including what the revenue, brand and digital extensions mean to the bottom line.
A few market shifts are painting a much clearer picture. Understanding “smart” platforms and devices, and what defines “social TV” content engagement, especially for the younger generations, is crucial to content business models in a “content everywhere” world.
Basically, multi-screen content strategy for 2012 and beyond is all about being “smart” and being “social.”
This is clear from the attention on a few new research studies that show global online TV and video revenues hitting $22 billion by 2016, up from $3.4 billion in 2010.
U.S. executives can look at with anticipation, or concern at the prediction that the U.S.’s share of that market will drop from 54% to 36% as the “globalization of content” and how people receive it takes off, with connected devices and platforms in Europe and Asia driving the growth in on-line video and TV revenues more than any other.
Smart And Social Digital Extensions:
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Good Read: Drake Morton
By: Erik Sass:
One of social media’s big selling points is the high degree of user engagement it generally produces — but paradoxically this “stickiness” may also be a liability, as heavily-engaged users are also less likely to follow links leading to sites outside the social media universe. At least, that’s the conclusion I draw from some interesting research findings just released by ForeSee Results. (more…)
Good Read: Drake Morton
by Angela Hribar , Friday, February 19, 2010
Many companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives.
In addition to creating and promoting a corporate presence on various social media Web sites, it also makes sense for sales professionals to become familiar with social media, and to use it for the benefit of their business.
Getting involved in social media can offer value to sales professionals, without requiring hours of time. In fact, there are a number of benefits to be gained by spending only minutes a week on popular social media sites such as LinkedIn and Twitter.
Take advantage of these six guidelines for engaging in social media as a sales tool: (more…)
 Good Information: Drake Morton
OCTOBER 30, 2009
Despite the slowing growth of Twitter after its explosion earlier in 2009, many users still cannot get enough. Crowd Science reports that in August 2009, although only 27% of Twitter users posted daily, 46% checked for updates every day. Almost one in five social media users reported using Twitter in the past week.
 You Need to Know How to Mix It Up!
Addition of Video eMarketing is essential!!
OCTOBER 13, 2009
Time spent on social networking sites is increasing steadily, taking users’ attention away from sites such as portals. According to comScore, the top 20% of social network users visit networking sites 2.4 times per day, on average, and spend 31 minutes on them—twice as long as the same users spend with e-mail or instant messaging. And that, in turn, means more time with ads.
The research firm’s “The State of Social Networks as a Media Platform” report found that more than one-fifth of online display ad impressions occurred on social networking sites in July 2009. That was more than double the display ads viewed on e-mail and entertainment sites.
 Good Read: Drake Morton
by Jim Sterne , Friday, August 28, 2009
Ahhhhh — social media. Addictive. Fun. Downright social!
But how valuable is it? How do you tell?
There are dozens of reckoning tools online to tally up any and all countable social media elements. Most of them are interesting and some actually useful. Rather than drill down into specifics, let’s take a bird’s-eye view of the types of measurements that might prove useful to the marketing professional.
We’re looking to answer these questions: (more…)
Led by social media, search and video, the Internet’s share of total ad spend will continue its steady upward trend as global economies emerge from the current recession Given the increased focus on digital marketing by leading packaged goods companies, the Internet’s share of commerce will continue to rise In the age of Twitter, feedback barriers have all but disappeared, creating a near friction-free environment for playing back brand experience, campaign reactions or brand events. Recent public cases show that marketers must be quick to react to these channels of instant feedback 30% of U.S. mobile subscribers recalled seeing some form of advertising while using their mobile phones, up from 18% one year prior
This is where Social Media Was for March 2009: Drake Morton
