Just in case, I think you need to know: Drake Morton

 What Are Teen Girls Really Talking About?

By Denise Restauri  Wednesday, Nov. 23, 2011

We need to be a part of their conversations, but what are their conversations?  What are the topics they are talking about and more importantly, what are they really saying – their words, their voices?

Who is this teen girl? She’s the girl who loves herself. She’s the girl who hates herself. I poured through hundreds of blogs written by teen girls– here are their top 20 topics in random order.
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Good Read: Drake Morton

Online Video: How To Break Through The Clutter

And Build An Audience

by Stephanie Sarofian , Friday, April 8, 2011

Every day, more than 150 years worth of YouTube videos are watched on Facebook. Thirty-six hours of YouTube videos are uploaded every minute. People no longer need convincing that online video has exploded, but now, more than ever, Web series creators need a well-executed strategy to break through the clutter and build an audience. Here’s how to do it.
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Good Read: Drake Morton

You Only Get One Chance To

Make Seven Trillion Impressions

by David Koretz , Friday, April 8, 2011

This year, publishers worldwide will serve more than seven trillion display ads.

Those ads will be sold by hundreds of thousands of publishers, more than 400 ad networks, and a growing number of DSPs.  To make matters worse, the amount of online advertising inventory is growing at rates of more than 50% year over year as mobile devices and 4G help skyrocket the number of Web-connected devices.

2012 alone could add three trillion impressions to the pile of inventory that has to be sold.

It shows no sign of slowing down. In 2010, we passed five billion Web-connected devices. By 2017, that number is expected to be 17 billion. (more…)