You need to know: Drake Morton

Email Still Driving Shopping over Social

July 22, 2010

Most consumers prefer communications by email

Several retailers can attest to the sometimes overwhelming power of promotional messages on social channels. But despite the hype of viral coupons testing retailers’ agility, studies suggest email is still the more effective promotional channel.

In a survey of shoppers in four states, nearly four in 10 told cross-channel commerce solutions provider CrossView they preferred to receive promotional messages from retailers by email. It was the most popular communications channel, with direct mail drawing about a quarter of respondents and text       messaging coming in third with 18%. Just 9% of shoppers were interested in promotional messages on social media.

Attract more customers with the right content.

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Need to Read: Drake Morton

Four Ways to Increase Qualified Leads

by Chris Chariton , Thursday, July 1, 2010

Are there ever enough leads coming into your company? Probably not, since most companies have an insatiable appetite for revenue growth. Yet the most important aspect of lead generation is not the quantity of leads coming in, but the quality of those leads.

In the GlobalSpec 2010 Marketing Trends Survey of the industrial sector, marketers ranked the importance of factors when determining where to allocate their marketing dollars. Quality of leads was the most important factor, while quantity of leads came in sixth.

Increase your qualified leads by using vMail

(video eMail)

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You need to be aware: Drake Morton

What is your SEO Objective. . . 

The efficiency of SEO against various marketing objectives including increasing revenue, lead generation, brand or product awareness and more.

See how B2B and B2C organizations differently perceive the efficiency of these SEO objectives.

 

Please Read: Drake Morton

How To Ensure Your Online Strategy

Is A Metrics Success

by Stephen DiMarco , Friday, April 2, 2010

You’ve researched and implemented all the latest SEO best practices. Your graphics are stunning, your products beautifully photographed and well organized. Your web site’s code is crisp and clean, title tags descriptive and unique to each page. Your content is keyword rich. You’ve done away with unnecessary, flash-heavy landing pages and JavaScript navigation schemes. Yet your site is not ranking well in organic search results, and it’s not converting visitors into customers.

Sometimes it can seem like you’re doing everything right but you don’t get the expected results. When this occurs, it’s time to take a closer look at some issues that can frequently undermine an otherwise sound strategy.

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Good to Know: Drake Morton

‘Buying’ Audiences

by Chris Young , Tuesday, March 30, 2010

Thanks to a convergence of technology and consumer habits, both fueled by the advancements of the 21st century, there is a growing trend among digital advertisers to purchase their key audience rather than buying specific destination media — which is a positive development for marketers.

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Good Read: Drake Morton

Will Online Video’s Ad Revenue Ever

Surpass Search Advertising’s ?

by Ashkan Karbasfrooshan , Wednesday, February 3, 2010
Ever since Google launched text ads and adopted the pay-per-click model, search revenue paved the way for online media’s growth. Today, Google generates the bulk of its $24 billion in annual revenues from search ads. In turn, search ads account for 40% of all new-media spending.

Will that ever change? It depends. EMarketer defines search ads as:

• paid listings (next to a search engine’s organic results),

• contextual text links (alongside content pages) and

• paid inclusion (in organic results).

In December 2009, eMarketer released its latest projections for U.S. online advertising, projecting search and video advertising to grow to $15.8 billion and $5.2 billion respectively by 2014.

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Just in case you every asked yourself: Drake Morton

 

Good Read: Drake Morton

From Black Box to Legos:

Democratizing Behavioral Analytics

by Steve Smith , January 30, 2010

Back in the day…  Yeah, here I go again, waxing nostalgic for those early days of behavioral targeting when  someone like me found it  a lot easier to cover the field. Interview Bill Gossman at Revenue Science and Dave Morgan at Tacoda. Grab a few minutes with someone at Dow Jones or About.com  — and bam you had a feature story on that “new black art” of behavioral targeting. (more…)

 Very useful Information: Drake Morton

 How do your open and click

rates compare?

 Great Information: Drake Morton

How Engaging Is Online Video?

NOVEMBER 25, 2009

Very

In October 2009, Eyeblaster reported that creative was the key to more engaging rich media ads.  Based on the research firm’s “Online Video Advertising: Doubles Engagement, Boosts ROI” bulletin, video grabs attention and has a lasting impact.

Rich media ads with video had a higher dwell rate than those without, and almost double the dwell time.

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