Interesting Read: Drake Morton
by David Berkowitz , Thursday, July 7, 2011
I’m done writing about Google+, at least for today. Fortunately, I have enough material for a column thanks to the powers of crowdsourcing — the act of tapping the community to achieve a common objective. In this case, I posted a message on Google+, publicly asking, “Why does Google+ matter?”
(more…)
Need to Understand: Drake Morton
APRIL 13, 2011
Search and display bring distinct strengths to the marketing table and typically complement each other. Too often, though, separate, siloed groups within companies buy and measure the two interactive ad formats. Integrating search and display can bring greater efficiency and greater understanding of how well marketing efforts are working.
Tools for integrating display and search into holistic campaigns, such as attribution modeling, offer marketers detailed pictures of their work, which can yield more efficient and effective results.
You need to understand: Drake Morton
Rich media advertising represents a powerful creative opportunity, allowing campaigns to deliver far greater impact through video, dynamic content and other elements of rich media. Advertising armed with rich media interactivity delivers significant uplifts in brand awareness, message association and purchase intent, and can also allow for instant data capture.
Standardised formats take the complexity out of building rich media campaigns, whilst our custom solutions give you the option of creating bespoke rich media experiences to fit your brand objectives.
You need to know: Drake Morton
July 22, 2010
Several retailers can attest to the sometimes overwhelming power of promotional messages on social channels. But despite the hype of viral coupons testing retailers’ agility, studies suggest email is still the more effective promotional channel.
In a survey of shoppers in four states, nearly four in 10 told cross-channel commerce solutions provider CrossView they preferred to receive promotional messages from retailers by email. It was the most popular communications channel, with direct mail drawing about a quarter of respondents and text    messaging coming in third with 18%. Just 9% of shoppers were interested in promotional messages on social media.
Attract more customers with the right content.
Need to Read: Drake Morton
by Chris Chariton , Thursday, July 1, 2010
Are there ever enough leads coming into your company? Probably not, since most companies have an insatiable appetite for revenue growth. Yet the most important aspect of lead generation is not the quantity of leads coming in, but the quality of those leads.
In the GlobalSpec 2010 Marketing Trends Survey of the industrial sector, marketers ranked the importance of factors when determining where to allocate their marketing dollars. Quality of leads was the most important factor, while quantity of leads came in sixth.
Increase your qualified leads by using vMail
(video eMail)
You need to be aware: Drake Morton
The efficiency of SEO against various marketing objectives including increasing revenue, lead generation, brand or product awareness and more.
See how B2B and B2C organizations differently perceive the efficiency of these SEO objectives.
 
Please Read: Drake Morton
by Stephen DiMarco , Friday, April 2, 2010
You’ve researched and implemented all the latest SEO best practices. Your graphics are stunning, your products beautifully photographed and well organized. Your web site’s code is crisp and clean, title tags descriptive and unique to each page. Your content is keyword rich. You’ve done away with unnecessary, flash-heavy landing pages and JavaScript navigation schemes. Yet your site is not ranking well in organic search results, and it’s not converting visitors into customers.
Sometimes it can seem like you’re doing everything right but you don’t get the expected results. When this occurs, it’s time to take a closer look at some issues that can frequently undermine an otherwise sound strategy.
Good to Know: Drake Morton
by Chris Young , Tuesday, March 30, 2010
Thanks to a convergence of technology and consumer habits, both fueled by the advancements of the 21st century, there is a growing trend among digital advertisers to purchase their key audience rather than buying specific destination media — which is a positive development for marketers.
Good Read: Drake Morton
by Ashkan Karbasfrooshan , Wednesday, February 3, 2010
Ever since Google launched text ads and adopted the pay-per-click model, search revenue paved the way for online media’s growth. Today, Google generates the bulk of its $24 billion in annual revenues from search ads. In turn, search ads account for 40% of all new-media spending.
Will that ever change? It depends. EMarketer defines search ads as:
• paid listings (next to a search engine’s organic results),
• contextual text links (alongside content pages) and
• paid inclusion (in organic results).
In December 2009, eMarketer released its latest projections for U.S. online advertising, projecting search and video advertising to grow to $15.8 billion and $5.2 billion respectively by 2014.
Just in case you every asked yourself: Drake Morton
 
