Excellent Read, A Must Do: Drake Morton
by Jere Doyle , Friday, October 31, 2008
CONSUMERS AND BUSINESSES ARE TIGHTENING their belts and their budgets, but brand marketers need to look at today’s recession economy as an opportunity. Now is the ideal time to ramp up your marketing efforts and build stronger relationships with your customers. (more…)
Excellent: Drake Morton
by Loren McDonald , Thursday, September 25, 2008
SOME EMAIL MARKETERS SAY THAT the growth of social media directly challenges email’s supremacy for communication. To me, now is a prime opportunity to expand the subscriber relationship to incorporate community, content sharing, feedback and user-generated content. (more…)
by Steve Smith , Friday, September 19, 2008
THE NEW DATA EXCHANGE BLUEKAI launched publicly this week with an unusual value-add for consumers. Anyone can go to the site and check in detail exactly what any BlueKai cookie on your system is tracking about your online travels. In my quick check, a visit to Autobytel.com added a cookie segmenting me as shopper for a car, a sub-compact or sports car — and specifically a Mini. BlueKai’s “Registry” also lets me remove any of those segment indicators from my cookie. And so, as CEO Omar Tawakol tells us here, the company is trying to be all about transparency throughout the value chain. BlueKai launches with veterans of Revenue Science (including Tawakol), Yahoo, and RightMedia at the helm. (more…)
For Immediate Release
Westlake Village, CA - August, 27 2008 - Number One Rule for Business Owners, “Communicating with your customers should be at the top of your To Do List.” “In order to compete in today’s marketplace, it’s absolutely essential that businesses know their customers.” You must be Smarter, Faster and Sharper then your competitors.
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