A Must Read: Drake Morton

Personalize Ads For Frequent Online Shoppers and

Bigger Spenders

According to the 2008 Personalization Survey from ChoiceStream, 39% of consumers overall are more likely to click on an ad if it is personalized, while that number rises to 58% among those who shop online at least several times a month. The survey finds that the bigger the spender, the greater the interest in personalized ads. Half of those spending more than $250 online over the past six months indicate that they are more willing to click on ads that are personalized. This compares with only 32% of the smallest spenders.

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Excellent Read, A Must Do: Drake Morton

Now Is The Time To Build Relationships

With Your Customers

by Jere Doyle , Friday, October 31, 2008

CONSUMERS AND BUSINESSES ARE TIGHTENING their belts and their budgets, but brand marketers need to look at today’s recession economy as an opportunity. Now is the ideal time to ramp up your marketing efforts and build stronger relationships with your customers. (more…)

Excellent: Drake Morton

 Expanding Email Reach Via Social Networks

by Loren McDonald , Thursday, September 25, 2008

SOME EMAIL MARKETERS SAY THAT the growth of social media directly challenges email’s supremacy for communication. To me, now is a prime opportunity to expand the subscriber relationship to incorporate community, content sharing, feedback and user-generated content. (more…)

Good to Know: Drake Morton

BluKai Says Transparency for Everyone

by Steve Smith , Friday, September 19, 2008

THE NEW DATA EXCHANGE BLUEKAI launched publicly this week with an unusual value-add for consumers. Anyone can go to the site and check in detail exactly what any BlueKai cookie on your system is tracking about your online travels. In my quick check, a visit to Autobytel.com added a cookie segmenting me as shopper for a car, a sub-compact or sports car — and specifically a Mini. BlueKai’s “Registry” also lets me remove any of those segment indicators from my cookie. And so, as CEO Omar Tawakol tells us here, the company is trying to be all about transparency throughout the value chain. BlueKai launches with veterans of Revenue Science (including Tawakol), Yahoo, and RightMedia at the helm. (more…)

For Immediate Release

Drake Morton
DRAKE MORTON & ASSOC INC
(310) 734-6239
(818) 991-2538
drake@drakemorton.com
http://www.drakemorton.com

Tough Times Call For Immediate Actions

Westlake Village, CA - August, 27 2008 - Number One Rule for Business Owners, “Communicating with your customers should be at the top of your To Do List.” “In order to compete in today’s marketplace, it’s absolutely essential that businesses know their customers.” You must be Smarter, Faster and Sharper then your competitors.
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