Good Read: Drake Morton

It takes A Village Or A City And More…

 by Judah Phillips , Friday, October 16, 2009

Companies are more dependent on solid Web analytical data to drive increased revenue and improved efficiency than ever before.  Yet, most companies underinvest in the people and technology needed to deliver optimal levels of analysis.  In my discussions with colleagues at industry events, it is not uncommon to find one analyst or a very small team of fewer than three analysts responsible for everything related to Wweb analytics, from soup to nuts.  And by that I mean all vendor relationships, systems administration and maintenance, tagging specification/verification/QA, AB and multivariate testing, data collection, report creation/interpretation, stakeholder communication, and all analysis activities.
(more…)

Good Read / Check for Bold Type: Drake Morton

Web Analytics:    Easy? Hard? Complex? It Depends

by Judah Phillips , Tuesday, September 8, 2009

In the Web analytics industry, there has been an ongoing debate for some time over whether analytics is easy, hard, complex, or both hard and complex.  Certain thought leaders advocate for each categorization.  My take on it is “it depends” on the tools you are using, the site you are analyzing, your company’s requirements, your team’s skill set, and the processes you define for analytics.  Let’s dig a little deeper into each of these concepts:

(more…)

Social Network User Demographics

JANUARY 27, 2009

Adults constitute the bulk of social networkers, but use still skews young.

The share of adult Internet users who have a profile on an online social network site has more than quadrupled since 2005, from 8% to 35%, according to a November–December 2008 Pew Internet & American Life Project survey.

Pew said adults still make up the bulk of social networking site users. But younger online adults were much more likely than their older counterparts to use social networks, with three-quarters of those ages 18 to 24 using the sites, compared with just 7% of Internet users ages 65 and older. (more…)

Analytics You Need To Know: Drake Morton

Web Analytics — From The Top

 THE SINGLE MOST FREQUENTLY asked question I get about Web analytics is, “Where do I get started?”  It’s a fair question and one I am always happy to hear. It means more people are becoming interested in improving their online results and giving their customers a better online experience. (more…)