Very Interesting Information: Drake Morton – Drake Morton and Associates, Inc.
by Steve Smith , Friday, August 22, 2008
AT OMMA BEHAVIORAL IN July, former TACODA Chairman Dave Morgan advised the industry he helped proselytize, if not invent, that the next frontier for behavioral tracking was the living room. Addressable TV promises to bring Internet-like interactivity and marketing accountability to the set top box. (more…)
Very Good Read: Drake Morton – Drake Morton and Associates, Inc.
By Janel Landis , Friday, August 22, 2008
THERE HAS BEEN MUCH HYPE over the last few years about vertical search engines and how they will change search marketing; however, in addition to the fact that most have failed to attract sizeable user bases, most vertical search engines do not have paid inventory available or are filling the space with Google or Yahoo ads. In light of this, there is an intriguing new trend emerging in niche search engines. A few months ago, Ask.com announced it was focusing on the female searcher, attempting to position itself as a demographic search engine. After all, as search marketers, we love to leverage every level of granularity we can get our hands on, right? (more…)
GREAT: Drake Morton
by David Koretz , Thursday, August 21, 2008
The online advertising industry is ground zero for industry analysts who make ridiculous predictions to attract attention.
Worse, it is a vicious cycle.
The bigger the prediction, the more likely it is to be quoted by venture capitalists, reporters, industry pundits, and CEOs of start-ups looking to raise funding. The more you get quoted, the more reports you sell. So analysts are incentivized to produce ambitious, if fictitious, numbers.
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Great Article: Drake Morton
by Gord Hotchkiss , Thursday, August 21, 2008
How beliefs can affix labels to brands, which forever after form our first brand impression. Beliefs are a heuristic shortcut we use to reduce the amount of sheer thinking we have to do to come to quick and efficient decisions. Today, I’d like to focus on emotions and their part in the forming of memories.
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By: Lisa Cramer
Answer: How do you measure e-mail marketing ROI? By the number of opens, number of clicks or number of hits on your Web site? Real ROI is more than that, and there are a few other metrics that you should track that denote success or its lack. E-mail marketing ROI should be measured by the number of qualified leads or the conversion rate of leads generated to deals sold. How much revenue was generated by that e-mail campaign? In order to get to the point where e-mail marketing generates more than clicks—and generates leads that convert to opportunities and sales—one must differentiate clicks from interest and, further, instill a nurturing process.
by Ari Rosenberg , Thursday, August 7, 2008
It’s tough going right now for many publishers. You can feel the stress and anxiety levels rising when you look at revenue numbers not being met. And the numbers are everything — so what can you do to get better, faster, than your competitors?
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Excellent Interview: Drake Morton
by Phil Leggiere , Wednesday, July 30, 2008
Forging a truly interactive dialog between marketers and consumers has been the central premise and promise of online media. Yet, as Blake Cahill, vice president of marketing at Visible Technologies, explains below, faced with a new reality in which thousands, even millions of consumers are engaged in active, often passionate conversations and communities about products, most brands remain tone deaf and tongue-tied in their response.
by Kaila Colbin , Tuesday, July 29, 2008
THE TOUR DE FRANCE ENDED this past weekend, and if you watched any of it on TV, you were overwhelmed with ads for high-end bicycle brands like Colnago and Pinarello. It makes a certain amount of sense that these companies would advertise in conjunction with the largest and most-watched cycling event in the world. Of the millions who follow the race, though, how many are actually in the market for a $10,000 bike?
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According to Publishers Information Bureau (PIB), Magazine Publishers of America reported that total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1% compared with the first half of 2007,
Ad pages during the first half totaled 108,924.13, down 7.4% compared with the first half of 2007. (more…)
WE YOUTUBE OUR VIDEOS, FLICKR our photos and put both up on Facebook. The proliferation of image-based content meant that it was only a matter of time before images hit our search results pages. Currently, 15% of all searches on Google come from its image tab, and the rise of universal (also known as blended) search sees all the major engines integrating video and image results into their mainstream search results. Search engine results pages are becoming increasingly visual — and rightly so. After all, search results should all be about the relevance of the information; the format they come in should be inconsequential.
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